Few months ago I was driving back from a meeting when my phone rang…
The voice on the other side was of a journalist in Forbes magazine, asking for a photo of this John Smith that was given a prize on that ceremony held two years ago. "Let me get back to you on that" I replied. "Hurry up", she said, "I only have two hours before the edition is closed". We agreed on a price and I only needed to find the referred photo.
30 minuets later I was already in my office running a search on my catalog and John Smith was emailed to the Forbes 3 minutes later. It turns out that when she needed to attach a photo of that person to her column, she ran a search on the internet, and came out with the one I shot. Now, as you know, image search is a snap these days with Google… what you need to make sure is two things: your photos backed up and cataloged, and your publications credited properly. This way when the question "who shot the sheriff" (or for this matter – the High tech executive) arises, and your photo is a candidate, you will be found easily. In some cases your photos can earn money for you even years after they were taken.
P.S. I also shot the deputy :-)